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Digital Paid Channel Strategist – SaaS - Public Sector

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Digital Paid Channel Strategist – SaaS - Public Sector

  • Location:

    City of London

  • Sector:


  • Job type:


  • Salary:

    Up to £53.00 ph

  • Contact:

    Tom Clarke

  • Contact email:

  • Contact phone:


  • Job ref:


  • Published:

    21 days ago

  • Duration:

    12 months

  • Expiry date:


  • Startdate:


​We are looking for an experienced, entrepreneurial and results-focused performance marketing professional to drive the creation and implementation of innovative and compelling marketing campaigns (paid media) to meet the aggressive growth of awareness, sales pipeline, and market share for the Public Sector globally.

The opportunity requires a dynamic, creative and pragmatic professional with a proven history of success creating effective marketing campaigns. The candidate will be shaping paid marketing campaigns along the full customer buying cycle across different channels such as SEM, paid social, display and email.

This position requires strategic insight and planning as well as hands-on execution. This role requires an experienced professional who is able to orchestrate a cross-functional team to deliver full-funnel digital campaigns that elevate our brand and drive measurable results.


Lead the development, execution and optimisation of paid digital media, including display advertising, paid search, paid social and other channels

Construct media plans for the quarterly and yearly budget investments

Create and manage paid search campaigns. Structuring, ad text creation and testing, automated and manual bid management, keyword research, conversion tracking and optimisation , performance analysis, landing page analysis and testing.

Create, manage and optimise social media advertising campaigns across Linkedin, Facebook, Twitter, Bing etc to include – campaign set up, ad text creation and testing, regular reporting.

Participate and lead on digital channels in strategic meetings with stakeholders

Utilise strong analytical ability to evaluate performance across all channels. Communicate with the stakeholders on the performance by providing actionable insights

Bring all elements and channels of paid media and use story telling to communicate on performance

Own the relationship with agencies and other vendors to roll out effective paid media campaigns and work towards on-going optimisations, delivering engaging campaigns

A/B tests to optimise online user experience and ensure the digital customer journey is best in practice

Managing budget setup, approval process, forecasts, spend planners in a timely manner

Collaborate with other internal teams on optimising user journey and experience

Working with the email team on the execution and analysis of email marketing programs with an emphasis on customer retention, segmentation, campaign analysis and marketing automation

Test, analyse and report on e-mail campaign performance on a recurring basis. Identify trends and opportunities for improved open, click thru and conversion rates.

Experience / skills required:

Native or fluent English speaker

Experience working within online advertising in the areas of PPC (Pay-per-click), Display or Paid social media, ideally Google Adwords certified.

Strong attention to detail and loves working towards clear goals

Exceptional communicator with collaborative/team spirit

Strong analytical thinker and driven problem solver.

Comfortable with deadlines, deliverables, and juggling multiple projects at once..

Proficiency in Excel and/or Google Sheets

Excellent written and verbal communication skills in English

In-depth knowledge of accounts and campaigns inside out in order to provide information

Enthusiastic & flexible working attitude with a can-do attitude