​Marketing Specialist

An exciting opportunity has arisen to join the EMEA Employee Communications & Engagement org to work in build, testing and sending emails to our EMEA employee base through Marketing Cloud.

This role will report to the Operations and Projects Senior Manager and will be responsible for authoring and deploying internal-facing marketing communications across 20 countries. We work to ensure sends are scheduled through our PM tool Asana, but there is also a need to be able to pivot to support fast turnaround sends when needed.

You will be able to filter and query data, know how to segment lists and be able to report on sends and dig into analytics to spot any trends the team would need to be aware of. Also, knowledge of using AMPscript to filter audiences is a plus!

Some Duties to include:

• Team up with multiple internal stakeholders to execute internal email campaigns

• Manage email campaigns using Salesforce Marketing Cloud, including setup, testing, deployment, and reporting.

• Create and leverage email templates to deliver up-to-date email campaigns within a strict and evolving brand style guide.

• Report on the send analytics from Marketing Cloud to our team on a weekly basis.

• Create and manage automated, targeted email marketing campaigns.

• Partner with creative and marketing comms to optimise template design and content.

• Recommend and implement email best practices, and stay up-to-date on the latest email marketing trends.

Our client is looking for you to have:

• 3+ years experience in either Email Marketing or Database Marketing

• Experience working with email marketing platforms. Experience/certification in Salesforce Marketing Cloud is a plus.

• Data-oriented and good understanding of segmentation(Knowledge of AmpScript is a plus)

• Experience in data analysis and reporting

• High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast-paced, changing environment